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How to keep ex-smokers coming back to your vape store during and after Stoptober

A lot of things happen in October. The clocks go back, mince pies and Christmas cakes slowly infiltrate the supermarket shelves, and there’s a distinct smell of pumpkin spice lattes in the air.

The other thing that happens during the tenth month of the year? Stoptober.

What is Stoptober?

Launched in 2012, this month-long campaign encourages people to stub out their cigarettes and say no to stinking like an ashtray.

Over 2.3 million people In the UK have stopped smoking because of Stoptober, and if you’re part of that number, bravo. We’d give you a ruddy big kiss if we weren’t stuck behind a computer screen.

The last few years have been bad for smoking, with a lot of people taking up the habit during lockdown as something to do. During the first lockdown In 2020, the number of 18 to 34-year-olds who smoked increased by 25%. All those sourdough starters and Zoom quizzes evidently got the better of many people.

If people are thinking of stopping smoking this October, vaping is a great alternative. They get the nicotine they need to keep on track through the month, without any of the disgusting chemicals cigarettes contain. Not only that, but it’s a heck of a lot cheaper into the bargain.

In fact, e-cigarettes are three times more effective than other quitting aids like nicotine patches and gum.

Find out more about making the switch from smoking to vaping.

What you can do to help people quit smoking this Stoptober

If you run a vape store, you’re in a great position to help these smokers out, and make a little bit of profit to boot. It’s a win-win situation.

So, how can you help smokers that want to quit during Stoptober, and encourage them to keep coming back to your store? We’re so glad you asked.

Join us as we take a look at some of the ways you can boost your business this October and beyond.

  • Give customers the support they need
  • Use local SEO to get people to your store
  • Create a friendly and warm environment
  • Create a community of like-minded people
  • Stock a wide range of products
  • In summary: don’t forget to make the effort with ex-smokers this Stoptober

#1 - Give customers the support they need

Imagine the following scenario in your head. You’ve been smoking 20 a day since you were 16, and twenty years later, you decide it’s time to quit and give vaping a go.

The problem is, smoking is all you know. You don’t know the difference between nic salts and freebase, you’ve got no clue how to change a coil, and you’ve got absolutely no idea what nicotine strength you need. It’s enough to make you run screaming into the nearest off licence begging for a pack of Marlboro Lights.

Smokers need a lot of help and support when they’re thinking of quitting. As the owner of a vape store, you’re perfectly placed to help them out, more so than a store that’s online. Take the time to talk to your customers and understand what they need, and they’ll reward you with some lovely pieces of paper with King Charles III on them.

Good salespeople are always two steps ahead of their customers and know which questions they will have. Here are some of the things an ex-smoker might ask about, so you can plan your answers in advance:

  • Why should I move to vaping instead of smoking?
  • How much will vaping cost me?
  • What does e-liquid taste like?
  • Can I try vaping? (A disposable vape bar can be a good way to see if vaping is the right choice before investing In the hardware)
  • How do I inhale? (You might have to explain the difference between direct-lung and mouth-to-lung here!)
  • How long does the charge on the vape last?
  • Does the vapour smell bad?
  • How do I set up the hardware? (While you can’t set up the hardware for them, you can provide instructions or even a video to help them out)
  • What would you recommend? (This one is tricky as it’s very subjective. Your sales team will have their own personal choices but it’s important to take the needs of the customer into account, especially if they’ve never vaped before)

Having the right sales staff on standby can make all the difference. Make sure your sales team know all about the products you sell, ensure they can relate to a wide range of different people, and you’re onto a winner. You can find out more about choosing the perfect sales team in our article about increasing your customers’ vape store spend.

You can even put some of your most recommended products together as a ‘starter pack’ for would-be vapers. This saves your customers valuable time and means they can get vaping sooner rather than later!

Here are our top ten recommendations for your Stoptober starter kit.

#2 - Use local SEO to get people to your store

What do we do when we have a question we need an answer to? Nine out of ten times, we Google it!

Let’s say your potential customer knows they need to quit smoking and want to give vaping a try. Unless someone recommends your vape store to them, it’s highly likely that they’ll search for ‘vape stores near me’ and pick the first name on the list.

If this is the case, you can use something known as ‘local SEO’ to encourage customers to find you. Local SEO is the dark art of making sure your website is easy to find online and that people in the nearby area are aware of your presence. The higher you can rank in search engines like Google and Bing, the better!

The good news is that even if you don’t know the difference between a backlink and a black hat link, there are still things you can do to boost your rankings in the search engine results. Alternatively, your friendly neighbourhood digital marketing agency can help you out if you’d rather leave things to the professionals.

Here are some of our top tips when it comes to local SEO:

  • Sign up for a Google Business Profile: This is free and gives Google lots of additional information about your vape store that it can show your prospective customers. You can even use it to create a basic website if you don’t already have one
  • Create a page for each store you own on your website: If you run multiple stores, creating an individual page for each one helps customers find where you are, and opens your business up to more web traffic
  • Get lots of reviews: Encourage happy customers to give you a positive review, whether on Google, Facebook or Trustpilot. Five-star reviews show the search engines that you’re a trustworthy and reliable business, pushing you up the ranks
  • Optimise your site for mobile: Make sure your website is as mobile-friendly as possible. Mobile friendliness is a positive ranking signal in Google, so you’re more likely to appear on the first few pages. Plus, as people searching for local search results are likely to be on the go, your website will be easier to access
  • Play nice with other local organisations: Become an active member of your local community, whether at community events or networking with other businesses. This will lead to links on other websites and mentions in news articles, which can give you a great boost in the search engine results

If you want to know more about local SEO, HubSpot has a great guide to getting started.

#3 - Create a friendly and warm environment

Have you ever sneaked into a cinema to watch a movie underage? We haven’t of course; we’re upstanding model citizens. At least we like to think we are…

However, the feeling of fear and dread is akin to what ex-smokers feel when they step into your vape store. They don’t know what they’re doing or what they need, and they may even feel a little bit intimidated.

We all know at least one ‘cloud bro’ with their modified vaping rig and strong opinions on what e-liquids people should be using…

Creating a warm and welcoming environment can make customers feel more at ease, and the more at ease your customers feel, the more likely they are to stick around.

For example, warm lighting and soft muted colours may make customers feel more relaxed. Comfy sofas and chairs mean they can sit down and chill while your staff talk them through your product range. Why stand up when you can sit down?

Even if you’ve not got the budget to spruce up the old vape store, keeping it nice and tidy can work wonders when it comes to enticing people to wander in. So dig the vacuum cleaner out, find the polish, and make that store sparkling clean!

Think about your target audience and what type of décor might resonate with them. For example, if your target customers are retirees, you might want to rethink the strobe lights and fog machine. Although to be fair, we do know a lot of cool older people that might like that.

#4 - Create a community of like-minded people

Smokers that have support from friends and family are more likely to quit than those that don’t. When you want to quit but don’t have a support network, the world can feel like a very lonely place.

That’s where you come in. You can help create a strong and engaged community of people that want to stop smoking for good. Like He-Man, you have the power!

For example, you could:

  • Help people connect with accountability buddies that will help them keep motivated and on track
  • Organise an in-store event where smokers can connect with like-minded people
  • Set up an email mailing list where you send encouraging messages to customers (of course, get their permission first, nobody likes a GDPR breach!)
  • Create a Facebook group where people can share their stories and give each other encouragement
  • Signpost people to useful tools and applications, for example, the NHS Quit Smoking App


Quick disclaimer: Remember that while it’s great to offer emotional and moral support to people who are trying to quit smoking, you’re not in a position to offer medical advice. Don’t be afraid to direct people to their local Stop Smoking service or advise them to book an appointment with their GP.

#5 - Stock a wide range of products

The thing about cigarettes is there isn’t a lot of variety between brands – even the packaging is pretty much the same now. There’s menthol. There’s low tar… erm… you can get them in packs of 10 and 20!? The point we’re trying to make is that there aren’t a lot of options.

With vaping and e-liquids, you’ve got a range of possibilities, and your customers are bound to be spoilt for choice this Stoptober! Here are all the different variations to take into account:

HARDWARE

There are different types of hardware available, from the easy-to-use cigalikes to the fully customisable vape mods. There are even disposable vape bars that are pre-filled, pre-charged and ready to go (although if you do promote this option, please do it responsibly).

Nic salts vs freebase

Nic salts are smooth and gentle, while freebase provides a harsher throat hit. Whether your customers miss the sensation of smoking or are after something milder, they can take full control of the sensation they feel.

Nicotine strength

There are a wide range of nicotine strengths. This means whether customers are social smokers or are used to caning two packs of cigarettes a day, you can be confident they will be catered for. Plus, as they wean themselves off nicotine, they can reduce the strength of their vape accordingly.

VG vs PG

The blend of VG and PG can make a big difference. The more VG in an e-liquid, the more vapour, while the more PG, the more flavour. A 50:50 ratio is typically best for people new to vaping, but if they want to impress their friends by blowing smoke rings, they’ve got that as an option too!

Flavour

And finally… there are a massive range of e-liquid flavours available! Whether your customers want a vape that tastes like a real cigarette or want to smell of strawberries, they’ll be able to find the perfect match for their tastes.

Why not offer your customers some free samples so they can see what they like the flavour of before they buy?

Shameless product plug time!

Ohm Brew has a massive range of e-liquids available, from our quirky Flavour Lab range to the cold and bold Baltic Blends.

When you stock our products we’ll provide you with all the help and support you need, and you will be guaranteed a high-quality product your customers will love. What’s not to like?

In summary: don't forget to make the effort with ex-smokers this Stoptober

Thousands of smokers across the UK are set to stub out the cigarettes this Stoptober. According to the Government, people are five times more likely to quit for good if they can hang on for 28 days.

When you’ve smoked for a long time, giving up can be hard. It might even feel impossible. However, by giving customers as much help and support as you can, you can get them through the month and encourage them to become long-term vapers. Plus, if you offer exceptional customer service, they’ll be a regular customer in the months and years ahead.

We hope this article has given you all the advice and support you need to make a difference to your customers this Stoptober, but if you have any other questions, we’re here to help. Just give us a call or send us an email.

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Health & Wealth

How Much Does Smoking Cost Britain?

How much does smoking cost Britain? We all know smoking is bad for your personal finances. If you’re smoking 20 a day, you’re spending nearly £5,000 a year. That’s enough for a fancy all-inclusive holiday or to buy takeaway pizza for tea every single night. However, did you know that smoking affects everyone’s finances, even people that don’t smoke? Yep – sad but true. Smoking is that much of an expensive habit. It costs the NHS lots of money, means people have to take time off work, and causes damage to infrastructure and buildings. ‘Hang on’… you might be saying. ‘Don’t the taxes on smoking help fund things in the country?’ Unfortunately, this is a common misconception, often mumbled by your Uncle Dave in the pub after half a bottle of Teacher’s and a 20 pack of Silk Cut. It’s true that tobacco duty goes back to The Government, which uses it to fund the NHS and other public health initiatives. With the increase in duty announced in the 2023 budget, tobacco duty currently accounts for about £4.90 for a pack of 20 cigarettes, plus 16.5% of the retail price. So while The Treasury does get just over £10 billion a year from tobacco duty, it’s still running at a loss when you consider the overall impact of smoking on the economy. Let’s do a deep dive into some of the ways smoking can affect the country’s coffers. Smoking and the NHS Smoking and productivity in the workplace Smoking and environmental cleanup Smoking and fires So can vaping turn things around? In summary: Is smoking the reason why we can’t have nice things? Smoking and the NHS This is the biggie – smoking costs the NHS in England £2.6 billion a year. And that’s just one part of the country – it costs the Scottish NHS £780 million a year, the Welsh NHS £302 million a year, and hospitals in Northern Ireland £164 million a year. Smoking is the leading cause of preventable death in the world, causing a myriad of diseases, from COPD and stroke to heart disease and cancer. This puts a lot of pressure on the NHS in helping to cure and alleviate these diseases. Not only this, but smoking adversely affects the healing process. This means smokers are more likely to experience complications after surgery and require longer hospital stays. Smoking also indirectly causes other health problems. For example, smoking affects the body’s ability to absorb calcium, leading to brittle bones and conditions like osteoporosis. Smokers are twice as likely to have problems conceiving than non-smokers, and women are more likely to experience menopause sooner. These issues cost the NHS money to manage, not just through surgery but medication and therapy. Second-hand smoke is also a major issue – when people smoke, they’re harming not just themselves but their family and friends. It’s estimated that people exposed to second-hand smoke have a 30% increased chance of developing lung cancer and a 35% increased risk of heart disease. It’s vital to throw social care in the mix here too. It’s estimated that smokers need help ten years earlier than non-smokers. This puts the strain on local authorities and adult social care services to the tune of £1.2 billion a year. Smoking and productivity in the workplace Most people just think of the NHS when it comes to how much smoking costs Britain. However, there are other things to consider as well. Smokers are more likely to be absent and take sick days at work, as well as cost more in pensions and benefits. Studies have shown that it costs companies £4,600 more to hire a smoker than a non-smoker a year. Not only this, but smokers are more likely to experience irritability and impatience at work, potentially affecting performance and output. Nobody wants to go into a Zoom meeting with someone going through nicotine withdrawal! Let’s talk about smoke breaks at work. It’s estimated that smoke breaks throughout the day cost businesses £8.4 billion a year in lost time. And if your non-smoking staff demand to take breaks at the same time in order to ensure equality, that figure only goes up! On a more depressing tangent, smokers are more likely to die or have to take long-term sickness when they’re still of working age, meaning a further blow to the economy. Smoking and environmental cleanup Have you played ‘avoid the soggy cigarette tabs’ on the commute to work or while taking the kids to school? If the answer is yes, you’ll know all about the environmental issues that smoking can cause. It’s estimated that cleaning and disposing of cigarette butts costs local councils about £40 million a year. And while councils do come down hard on those that they catch littering, most people are unfortunately getting away with it. Cigarette butts contain over 4,000 toxic chemicals that can pollute the earth and waterways, causing damage to wildlife and destroying our fragile ecosystems. So while we have an idea of how much it costs to clean up cigarettes, we don’t completely know the cost in terms of long-term harm to the environment. There are also more minor costs involved in removing smoke from homes, vehicles, and buildings too. Nobody wants to smell like they live or work inside an ashtray, after all! Smoking and fires We’ve all seen the ads on the telly where someone lights a cigarette in bed, and boom – the whole house is on fire before you know it. Unfortunately, smoking remains the top cause of fatal fires, with about 25% of fire-related deaths caused by cigarettes. While we don’t have specific statistics for how much fire damage costs fire and rescue services across the UK, callouts aren’t cheap. Plus, as fires caused by smoking are preventable, it means that fire and rescue services may not be able to attend other emergency situations, compounding the damage even further. When you factor in insurance costs, loss of livelihood, and property damage, it’s easy

Health & Wealth

Are you Eligible for a Free Vaping Starter Kit?

Are you eligible for a free vaping starter kit? What do you have a one in five chance of being? Well, you have a one in five chance of having hazel eyes. And if you’re over the age of 65, there’s a one in five chance you don’t know how to swim. There’s also a one in five chance that you think Bigfoot or the Loch Ness Monster will be discovered by science. Hands up if you believe that one… More importantly, there’s a one in five chance you might be eligible for a free vaping kit in the near future. In April 2023, the UK government announced that it was providing funding so one million smokers could stub out their cigarettes for good and give vaping a go. The scheme, called Swap to Stop, has been described as the first of its kind in the world. So if it works, there’s a possibility that other countries could follow suit. The Swap to Stop scheme is estimated to cost £45 million over the course of two years. Let’s be honest, we all love a freebie. With this in mind, you’re probably wondering if you’re eligible for some free vaping goodies – and if so, when you can get your hands on them. Keep reading, because this article will explain everything you need to know!   Why is The Government giving out vaping starter kits? But why vaping? Why not just encourage people to quit smoking? Will I get a vaping starter kit? What will be in the vaping starter kit? Is anyone guaranteed a vaping starter kit? When will I be able to see if I’m eligible? Has anything else been announced as part of the scheme? But I can’t wait! I want a vaping starter kit now! In summary: will you be getting a free vaping kit? Why is The Government giving out vaping starter kits? Excellent question. The UK government is giving out free vaping starter kits because it wants the country to become smoke-free by 2030. (Okay, 5% of the population isn’t technically ‘smoke-free’. But it’s better than nothing, right?) Unfortunately, if we keep going on like we are, the government will miss this target unless it takes drastic measures. The main focus of the smoke-free initiative is young people and people living in deprived areas. To combat young people taking up smoking, the government has raised the legal smoking age from 16 to 18. And there are talks of increasing it even further. People in deprived areas are four times more likely to smoke than those in more affluent areas. This might sound counterproductive, as smoking costs money. But people in low-income households are more likely to smoke as a coping mechanism and to relieve stress. Plus, it’s a vicious cycle. People smoke because they have financial pressures, which is made worse by spending money on cigarettes. But why vaping? Why not just encourage people to quit smoking? The UK government wants people to quit smoking for good. Getting people to stop smoking cold turkey may sound impressive. But if they’re back on the cigarettes two weeks later, it’s all a waste of time and money. Vaping is the most effective smoking cessation tool on the market, even more so than gum or patches. Studies have shown that people who vape are more likely to eventually quit smoking. And between 2019 and 2024, nearly 3 million people in Britain have quit smoking with a vape – that’s around 43% of all UK smokers! The great thing about vaping is that you can gradually cut down on nicotine without inhaling any of the 7,000+ disgusting chemical substances in cigarettes like carbon monoxide, formaldehyde and tar. In fact, there are only 4 chemicals in e-liquids: Propylene glycol (PG), a man-made alcohol often used in food products Vegetable glycerine (VG), an odourless syrup made from soy, palm and coconut oils Flavouring Nicotine   (And if you use zero-strength e-liquid shortfills, there are only 3 ingredients!) Plus, vaping gives you something to do with your hands and mouth. So it feels like a proper alternative to smoking. Still not convinced? Here are five reasons why you should give vaping a go! Will I get a free vaping starter kit through Swap to Stop? Honestly, it’s hard to say… But don’t give up hope! The problem is that Swap to Stop isn’t being rolled out as a single sweeping initiative. Instead, the government is encouraging councils across the UK to apply for funding. Those councils then determine which residents are eligible for a vaping starter kit. We strongly believe that local authorities will prioritise low-income households and people living in deprived areas. This has been done before with great success. For example, in 2022, Norfolk County Council gave vaping vouchers to residents in certain areas, with 15% of people quitting smoking for good. However, some local councils may use different criteria. They might target young smokers or people with chronic health conditions. Others might even have a ‘first come, first served’ approach. The only way to know if you can get a free vaping starter kit through Swap to Stop is to look for the scheme in your area. Hopefully, a quick Google search for ‘swap to stop near me’ will put you in touch with a local service that offers free vaping starter kits. But if it doesn’t, we recommend following your local council on social media to keep an eye out for updates. What will be in the Swap to Stop vaping starter kit? Again, the UK Government hasn’t gone into the nitty gritty. It’s highly probable that local councils will decide what to include in the kits. It’s likely that the kit will contain a piece of hardware that’s easy to use and maintain, like a vape pod or vape pen, as well as a couple of e-liquids. Essentially, it should come with everything that a smoker needs to get started with vaping straight away. Some councils may even give customers vouchers for a local vaping store

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