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Planogramming 101: how to set your vape store up for success

You’ve sweet-talked the locals, leafleted every single house in town and spent hours posting hilarious vaping memes on your business’s Facebook page.

Now, the big question. When you get people coming into your store, how do you get them to buy?

If you’re currently shrugging your shoulders, you should try planogramming.

What is planogramming?

Planogramming is a strategy where you optimise the placements of the products in your store in order to maximise sales.

It’s a bit like if market research and psychology had a baby, and you put it to work stacking your shelves.

All the big stores use planogramming to increase the chances of customers buying high-ticket items. The good news? You can too.

Here are some of our top tips to get you started.

#1 - 'Eye line is buy-line'

If something is in the customer’s eye-line, they’re more likely to buy it. There’s a reason brands pay big money for their products to feature on the middle of the supermarket shelves.

Play this to your advantage by putting your most expensive items in the customer’s eye line.

Interesting tip for you. Shoppers usually scan left to right when looking at shelves, so put your most premium items left of centre, and they’re more likely to be picked up.

#2 - Play 'spot the product'

When your products are in the same spot all the time, regular customers can become complacent.

By moving items around every now and again, customers will think you’ve got new product lines in, even if you’ve been selling the same stuff since Oasis split up.

#3 - Don't overstock your shelves

Ever been to an Apple store? Everything is precisely laid out, and there’s lots of empty space. This creates a sense of urgency – buy now or it’s gone for good.

Even though he always wore the same clothes, it’s no surprise that Steve Jobs was one of the world’s biggest marketing geniuses.

If your shelves are overstocked, customers might think your product lines aren’t being bought and therefore are rubbish. Give your products room to breathe, and you’ll reap the rewards.

#4 - Keep it tidy

Your customers want to enter your store knowing it’s safe, clean, and welcoming. If it resembles a teenage boy’s bedroom after a long night playing Call of Duty, they will probably go elsewhere.

Regularly monitor the store for mess and debris, and if any stock is misplaced or has fallen over, neaten it up.

Remember: ‘a tidy space is a profitable space!’

#5 - Reposition slow sellers as 'hot picks'

We’ve all got those product lines that we thought were a good idea at the time, but just won’t shift. Who could have thought a Hawaiian pizza-flavoured e-liquid just wouldn’t resonate with the punters?

If you have slow sellers, reposition them as a ‘manager’s special’ or ‘customer pick’. This can help sell units and means you reclaim your stockroom space.

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How Much Does Smoking Cost Britain?

How much does smoking cost Britain? We all know smoking is bad for your personal finances. If you’re smoking 20 a day, you’re spending nearly £5,000 a year. That’s enough for a fancy all-inclusive holiday or to buy takeaway pizza for tea every single night. However, did you know that smoking affects everyone’s finances, even people that don’t smoke? Yep – sad but true. Smoking is that much of an expensive habit. It costs the NHS lots of money, means people have to take time off work, and causes damage to infrastructure and buildings. ‘Hang on’… you might be saying. ‘Don’t the taxes on smoking help fund things in the country?’ Unfortunately, this is a common misconception, often mumbled by your Uncle Dave in the pub after half a bottle of Teacher’s and a 20 pack of Silk Cut. It’s true that tobacco duty goes back to The Government, which uses it to fund the NHS and other public health initiatives. With the increase in duty announced in the 2023 budget, tobacco duty currently accounts for about £4.90 for a pack of 20 cigarettes, plus 16.5% of the retail price. So while The Treasury does get just over £10 billion a year from tobacco duty, it’s still running at a loss when you consider the overall impact of smoking on the economy. Let’s do a deep dive into some of the ways smoking can affect the country’s coffers. Smoking and the NHS Smoking and productivity in the workplace Smoking and environmental cleanup Smoking and fires So can vaping turn things around? In summary: Is smoking the reason why we can’t have nice things? Smoking and the NHS This is the biggie – smoking costs the NHS in England £2.6 billion a year. And that’s just one part of the country – it costs the Scottish NHS £780 million a year, the Welsh NHS £302 million a year, and hospitals in Northern Ireland £164 million a year. Smoking is the leading cause of preventable death in the world, causing a myriad of diseases, from COPD and stroke to heart disease and cancer. This puts a lot of pressure on the NHS in helping to cure and alleviate these diseases. Not only this, but smoking adversely affects the healing process. This means smokers are more likely to experience complications after surgery and require longer hospital stays. Smoking also indirectly causes other health problems. For example, smoking affects the body’s ability to absorb calcium, leading to brittle bones and conditions like osteoporosis. Smokers are twice as likely to have problems conceiving than non-smokers, and women are more likely to experience menopause sooner. These issues cost the NHS money to manage, not just through surgery but medication and therapy. Second-hand smoke is also a major issue – when people smoke, they’re harming not just themselves but their family and friends. 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Cigarette butts contain over 4,000 toxic chemicals that can pollute the earth and waterways, causing damage to wildlife and destroying our fragile ecosystems. So while we have an idea of how much it costs to clean up cigarettes, we don’t completely know the cost in terms of long-term harm to the environment. There are also more minor costs involved in removing smoke from homes, vehicles, and buildings too. Nobody wants to smell like they live or work inside an ashtray, after all! Smoking and fires We’ve all seen the ads on the telly where someone lights a cigarette in bed, and boom – the whole house is on fire before you know it. Unfortunately, smoking remains the top cause of fatal fires, with about 25% of fire-related deaths caused by cigarettes. While we don’t have specific statistics for how much fire damage costs fire and rescue services across the UK, callouts aren’t cheap. 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Are you Eligible for a Free Vaping Starter Kit?

Are you eligible for a free vaping starter kit? What do you have a one in five chance of being? Well, you have a one in five chance of having hazel eyes. And if you’re over the age of 65, there’s a one in five chance you don’t know how to swim. There’s also a one in five chance that you think Bigfoot or the Loch Ness Monster will be discovered by science. Hands up if you believe that one… More importantly, there’s a one in five chance you might be eligible for a free vaping kit in the near future. In April 2023, the UK government announced that it was providing funding so one million smokers could stub out their cigarettes for good and give vaping a go. The scheme, called Swap to Stop, has been described as the first of its kind in the world. So if it works, there’s a possibility that other countries could follow suit. The Swap to Stop scheme is estimated to cost £45 million over the course of two years. Let’s be honest, we all love a freebie. 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