Ohm Brew E-Liquid

info@ohmbrew.co.uk

Share This Post

Planogramming-101-for-vape-stores

Planogramming 101: how to set your vape store up for success

You’ve sweet-talked the locals, leafleted every single house in town and spent hours posting hilarious vaping memes on your business’s Facebook page.

Now, the big question. When you get people coming into your store, how do you get them to buy?

If you’re currently shrugging your shoulders, you should try planogramming.

What is planogramming?

Planogramming is a strategy where you optimise the placements of the products in your store in order to maximise sales.

It’s a bit like if market research and psychology had a baby, and you put it to work stacking your shelves.

All the big stores use planogramming to increase the chances of customers buying high-ticket items. The good news? You can too.

Here are some of our top tips to get you started.

#1 - 'Eye line is buy-line'

If something is in the customer’s eye-line, they’re more likely to buy it. There’s a reason brands pay big money for their products to feature on the middle of the supermarket shelves.

Play this to your advantage by putting your most expensive items in the customer’s eye line.

Interesting tip for you. Shoppers usually scan left to right when looking at shelves, so put your most premium items left of centre, and they’re more likely to be picked up.

#2 - Play 'spot the product'

When your products are in the same spot all the time, regular customers can become complacent.

By moving items around every now and again, customers will think you’ve got new product lines in, even if you’ve been selling the same stuff since Oasis split up.

#3 - Don't overstock your shelves

Ever been to an Apple store? Everything is precisely laid out, and there’s lots of empty space. This creates a sense of urgency – buy now or it’s gone for good.

Even though he always wore the same clothes, it’s no surprise that Steve Jobs was one of the world’s biggest marketing geniuses.

If your shelves are overstocked, customers might think your product lines aren’t being bought and therefore are rubbish. Give your products room to breathe, and you’ll reap the rewards.

#4 - Keep it tidy

Your customers want to enter your store knowing it’s safe, clean, and welcoming. If it resembles a teenage boy’s bedroom after a long night playing Call of Duty, they will probably go elsewhere.

Regularly monitor the store for mess and debris, and if any stock is misplaced or has fallen over, neaten it up.

Remember: ‘a tidy space is a profitable space!’

#5 - Reposition slow sellers as 'hot picks'

We’ve all got those product lines that we thought were a good idea at the time, but just won’t shift. Who could have thought a Hawaiian pizza-flavoured e-liquid just wouldn’t resonate with the punters?

If you have slow sellers, reposition them as a ‘manager’s special’ or ‘customer pick’. This can help sell units and means you reclaim your stockroom space.

Subscribe to our newsletter

More to explore

Ohm-Brew-How-much-does-smoking-cost-Britain-png-1536x864
Health & Wealth

How Much Does Smoking Cost Britain?

How much does smoking cost Britain? We all know smoking is bad for your personal finances. If you’re smoking 20 a day, you’re spending nearly £5,000 a year. That’s enough for a fancy all-inclusive holiday or to buy takeaway pizza for tea every single night. However, did you know that smoking affects everyone’s finances, even people that don’t smoke? Yep – sad but true. Smoking is that much of an expensive habit. It costs the NHS lots of money, means people have to take time off work, and causes damage to infrastructure and buildings. ‘Hang on’… you might be saying. ‘Don’t the taxes on smoking help fund things in the country?’ Unfortunately, this is a common misconception, often mumbled by your Uncle Dave in the pub after half a bottle of Teacher’s and a 20 pack of Silk Cut. It’s true that tobacco duty goes back to The Government, which uses it to fund the NHS and other public health initiatives. With the increase in duty announced in the 2023 budget, tobacco duty currently accounts for about £4.90 for a pack of 20 cigarettes, plus 16.5% of the retail price. So while The Treasury does get just over £10 billion a year from tobacco duty, it’s still running at a loss when you consider the overall impact of smoking on the economy. Let’s do a deep dive into some of the ways smoking can affect the country’s coffers. Smoking and the NHS Smoking and productivity in the workplace Smoking and environmental cleanup Smoking and fires So can vaping turn things around? In summary: Is smoking the reason why we can’t have nice things? Smoking and the NHS This is the biggie – smoking costs the NHS in England £2.6 billion a year. And that’s just one part of the country – it costs the Scottish NHS £780 million a year, the Welsh NHS £302 million a year, and hospitals in Northern Ireland £164 million a year. Smoking is the leading cause of preventable death in the world, causing a myriad of diseases, from COPD and stroke to heart disease and cancer. This puts a lot of pressure on the NHS in helping to cure and alleviate these diseases. Not only this, but smoking adversely affects the healing process. This means smokers are more likely to experience complications after surgery and require longer hospital stays. Smoking also indirectly causes other health problems. For example, smoking affects the body’s ability to absorb calcium, leading to brittle bones and conditions like osteoporosis. Smokers are twice as likely to have problems conceiving than non-smokers, and women are more likely to experience menopause sooner. These issues cost the NHS money to manage, not just through surgery but medication and therapy. Second-hand smoke is also a major issue – when people smoke, they’re harming not just themselves but their family and friends. It’s estimated that people exposed to second-hand smoke have a 30% increased chance of developing lung cancer and a 35% increased risk of heart disease. It’s vital to throw social care in the mix here too. It’s estimated that smokers need help ten years earlier than non-smokers. This puts the strain on local authorities and adult social care services to the tune of £1.2 billion a year. Smoking and productivity in the workplace Most people just think of the NHS when it comes to how much smoking costs Britain. However, there are other things to consider as well. Smokers are more likely to be absent and take sick days at work, as well as cost more in pensions and benefits. Studies have shown that it costs companies £4,600 more to hire a smoker than a non-smoker a year. Not only this, but smokers are more likely to experience irritability and impatience at work, potentially affecting performance and output. Nobody wants to go into a Zoom meeting with someone going through nicotine withdrawal! Let’s talk about smoke breaks at work. It’s estimated that smoke breaks throughout the day cost businesses £8.4 billion a year in lost time. And if your non-smoking staff demand to take breaks at the same time in order to ensure equality, that figure only goes up! On a more depressing tangent, smokers are more likely to die or have to take long-term sickness when they’re still of working age, meaning a further blow to the economy. Smoking and environmental cleanup Have you played ‘avoid the soggy cigarette tabs’ on the commute to work or while taking the kids to school? If the answer is yes, you’ll know all about the environmental issues that smoking can cause. It’s estimated that cleaning and disposing of cigarette butts costs local councils about £40 million a year. And while councils do come down hard on those that they catch littering, most people are unfortunately getting away with it. Cigarette butts contain over 4,000 toxic chemicals that can pollute the earth and waterways, causing damage to wildlife and destroying our fragile ecosystems. So while we have an idea of how much it costs to clean up cigarettes, we don’t completely know the cost in terms of long-term harm to the environment. There are also more minor costs involved in removing smoke from homes, vehicles, and buildings too. Nobody wants to smell like they live or work inside an ashtray, after all! Smoking and fires We’ve all seen the ads on the telly where someone lights a cigarette in bed, and boom – the whole house is on fire before you know it. Unfortunately, smoking remains the top cause of fatal fires, with about 25% of fire-related deaths caused by cigarettes. While we don’t have specific statistics for how much fire damage costs fire and rescue services across the UK, callouts aren’t cheap. Plus, as fires caused by smoking are preventable, it means that fire and rescue services may not be able to attend other emergency situations, compounding the damage even further. When you factor in insurance costs, loss of livelihood, and property damage, it’s easy

Health & Wealth

Are you Eligible for a Free Vaping Starter Kit?

Are you eligible for a free vaping starter kit? What do you have a one in five chance of being? For example, you have a one in five chance of having hazel eyes. If you’re over the age of 65, there’s a one in five chance you don’t know how to swim. There’s also a one in five chance that you’ll think that Bigfoot or the Loch Ness Monster will be discovered by science. Right, hands up if you believe that one… There’s also a one in five chance you might be eligible for a free vaping kit in the near future. Earlier this month, the UK Government announced that it was providing funding so one million smokers could stub out their cigarettes for good and give vaping a go. The scheme, called ‘swap to stop’, has been described as the first of its kind in the world. So if it works, there’s the possibility that other countries could follow suit. The swap to stop scheme is estimated to cost £45 million over the course of two years. Let’s be honest; we all love a freebie. With this in mind, you’re probably wondering if you’re eligible for some free vaping goodies and if so, when you can get your hands on them. Keep reading because this article will explain everything you need to know! Why is The Government giving out vaping starter kits? But why vaping? Why not just encourage people to quit smoking? Will I get a vaping starter kit? What will be in the vaping starter kit? Is anyone guaranteed a vaping starter kit? When will I be able to see if I’m eligible? Has anything else been announced as part of the scheme? But I can’t wait! I want a vaping starter kit now! In summary: will you be getting a free vaping kit? Why is The Government giving out vaping starter kits? Excellent question. The UK Government is giving out vaping starter kits because it wants the country to become smoke-free by 2030. (Okay, 5% of the population isn’t technically ‘smoke-free’, but it’s better than nothing, right?) At this moment in time, The Government will miss this target unless it takes drastic measures. The primary focus of the smoke-free initiative is young people and people living in deprived areas. To combat young people taking up smoking, The Government has raised the legal smoking age from 16 to 18, and there are talks of increasing it even further. People in deprived areas are four times more likely to smoke than those in more affluent areas. This might sound counterproductive as smoking costs money, but people in low-income households are more likely to smoke as a coping mechanism and to relieve stress. Plus, it’s a vicious cycle. People smoke because they have financial pressures, further exacerbated by spending money on cigarettes. But why vaping? Why not just encourage people to quit smoking? The UK Government wants people to quit smoking for good. Getting people to stop smoking cold turkey may sound impressive, but if they’re back on the cigarettes two weeks later, it’s all been a waste of time and money. Vaping is the most effective smoking cessation tool on the market, even more so than gum or patches. Studies have shown that people who vape are more likely to eventually quit smoking. The great thing about vaping is that you can gradually cut down on nicotine without inhaling any disgusting chemical substances in cigarettes like carbon monoxide, formaldehyde, and tar. Plus, as vaping gives you something to do with your hands and mouth, it feels like a proper alternative to smoking. Still not convinced? Here are five reasons why you should give vaping a go! Will I get a vaping starter kit? Honest answer… we’re not sure yet! The Government will encourage councils across the UK to apply for funding. The councils will then determine which residents are eligible for a vaping starter kit. We strongly believe that local authorities will prioritise low-income households and people living in deprived areas. This has been done before with great success. For example, in 2022, Norfolk County Council gave vaping vouchers to residents in certain areas, with 15% of people quitting smoking for good. However, some local councils may use different criteria, for example, targeting young smokers or people with chronic health conditions. Others might even have a ‘first come, first served’ approach. What will be in the vaping starter kit? Again, the UK Government hasn’t gone into the nitty gritty. It’s highly probable that local councils will decide what to include in the kits. It’s likely that the kit will contain a piece of hardware that’s easy to use and maintain, like a vape pod or vape pen, as well as a couple of e-liquids. Essentially everything that a smoker needs to get started with vaping straight away. Some councils may even give customers vouchers for a local vaping store, meaning they can buy what they want – this is what they did in Norwich. Customers get the freedom of choice, and the nearby vape shops get a nice bit of well-deserved promotion – everyone’s a winner! One thing that is highly likely not to be included in a vaping starter kit? A disposable vape. These single-use vapes have got a lot of flak recently for not just being bad for the environment, but encouraging kids to try vaping. So if you’re hoping for a neon pink Gnome Bar or two in your starter kit, you’re probably not going to get one. And in our honest opinion, that’s a good thing. Is anyone guaranteed a vaping starter kit? Not a starter kit as such, but as part of the Government initiative, pregnant women will be offered up to £400 to stop smoking. Details on this aren’t entirely clear just yet, but it looks like all pregnant women who smoke, regardless of where they live, will be offered vouchers as well as support to quit. It’s estimated that about

Are you over 18 years old?