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5 surefire ways to get customers through your door

Empty shop syndrome? We hear ya. Since the pandemic, it is harder than ever to draw customers into a physical shop when they’ve been tempted away by products online and in supermarkets.

But hold up… it doesn’t have to be that way! Get creative and tempt your lovely customers back in – you won’t regret it. Here’s how:

#1 – Nail your branding

Not got a decent logo? Is your shop name a bit… meh? Well how do you expect people to remember you? Before going all-out on your marketing, make sure your branding is on-point and serving you well. Work with a local design agency to create branding that pops with a look and feel that make customers want a piece of you!

#2 – Get printing

First off, before we even start talking about online marketing, you need posters. Good old fashioned posters that can be put up around the town letting people know you’re there. While you’re at it, get some flyers done, and don’t let a single customer leave the store without a handful to give to their mates. And how about some business cards, or printed ‘special offer’ vouchers? Printing doesn’t have to be expensive; you can do it on a budget and believe us, it’ll pay off.

#3 – Focus your social media

Say what you like about Instagram, Facebook, Twitter etc., but when it comes to boosting sales, it works. It just does. So if you’re going to do it, then spend a bit of time getting it right. If you want to attract local customers (and you do), then that means targeting them online. It’s pretty easy to design a social media marketing campaign that targets certain demographics. Figure out who your ideal customer is, then design your online marketing around them.

#4 – Cosy up to the search engines

Get a website and make sure it’s showing up on search engine results by registering your site with Google and other platforms like Yelp. There’s strength in numbers, and by buddying up with Ohm Brew we’ll give you bags of exposure via our interactive map – and you’ll benefit from all the work we do behind the scenes to supercharge our SEO, too.

#5 – Get people talking

The good news? The best marketing is totally, 100% free. Word of mouth referrals are a brilliant way to boost sales, so what are you going to do to incentivise your customers to tell a friend or two? Maybe it’s a discount on their next visit, or perhaps it’s a loyalty card that gives them all the feels. Whatever you do, do it now – your current customers are your very best brand ambassadors, so make them feel special!

Get on top of all this and you’ll have a queue of eager customers at your door in no time!

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How Much Does Smoking Cost Britain?

How much does smoking cost Britain? We all know smoking is bad for your personal finances. If you’re smoking 20 a day, you’re spending nearly £5,000 a year. That’s enough for a fancy all-inclusive holiday or to buy takeaway pizza for tea every single night. However, did you know that smoking affects everyone’s finances, even people that don’t smoke? Yep – sad but true. Smoking is that much of an expensive habit. It costs the NHS lots of money, means people have to take time off work, and causes damage to infrastructure and buildings. ‘Hang on’… you might be saying. ‘Don’t the taxes on smoking help fund things in the country?’ Unfortunately, this is a common misconception, often mumbled by your Uncle Dave in the pub after half a bottle of Teacher’s and a 20 pack of Silk Cut. It’s true that tobacco duty goes back to The Government, which uses it to fund the NHS and other public health initiatives. With the increase in duty announced in the 2023 budget, tobacco duty currently accounts for about £4.90 for a pack of 20 cigarettes, plus 16.5% of the retail price. So while The Treasury does get just over £10 billion a year from tobacco duty, it’s still running at a loss when you consider the overall impact of smoking on the economy. Let’s do a deep dive into some of the ways smoking can affect the country’s coffers. Smoking and the NHS Smoking and productivity in the workplace Smoking and environmental cleanup Smoking and fires So can vaping turn things around? In summary: Is smoking the reason why we can’t have nice things? Smoking and the NHS This is the biggie – smoking costs the NHS in England £2.6 billion a year. And that’s just one part of the country – it costs the Scottish NHS £780 million a year, the Welsh NHS £302 million a year, and hospitals in Northern Ireland £164 million a year. 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It’s estimated that people exposed to second-hand smoke have a 30% increased chance of developing lung cancer and a 35% increased risk of heart disease. It’s vital to throw social care in the mix here too. It’s estimated that smokers need help ten years earlier than non-smokers. This puts the strain on local authorities and adult social care services to the tune of £1.2 billion a year. Smoking and productivity in the workplace Most people just think of the NHS when it comes to how much smoking costs Britain. However, there are other things to consider as well. Smokers are more likely to be absent and take sick days at work, as well as cost more in pensions and benefits. Studies have shown that it costs companies £4,600 more to hire a smoker than a non-smoker a year. Not only this, but smokers are more likely to experience irritability and impatience at work, potentially affecting performance and output. Nobody wants to go into a Zoom meeting with someone going through nicotine withdrawal! Let’s talk about smoke breaks at work. It’s estimated that smoke breaks throughout the day cost businesses £8.4 billion a year in lost time. And if your non-smoking staff demand to take breaks at the same time in order to ensure equality, that figure only goes up! On a more depressing tangent, smokers are more likely to die or have to take long-term sickness when they’re still of working age, meaning a further blow to the economy. Smoking and environmental cleanup Have you played ‘avoid the soggy cigarette tabs’ on the commute to work or while taking the kids to school? If the answer is yes, you’ll know all about the environmental issues that smoking can cause. It’s estimated that cleaning and disposing of cigarette butts costs local councils about £40 million a year. And while councils do come down hard on those that they catch littering, most people are unfortunately getting away with it. 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Are you Eligible for a Free Vaping Starter Kit?

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With this in mind, you’re probably wondering if you’re eligible for some free vaping goodies and if so, when you can get your hands on them. Keep reading because this article will explain everything you need to know! Why is The Government giving out vaping starter kits? But why vaping? Why not just encourage people to quit smoking? Will I get a vaping starter kit? What will be in the vaping starter kit? Is anyone guaranteed a vaping starter kit? When will I be able to see if I’m eligible? Has anything else been announced as part of the scheme? But I can’t wait! I want a vaping starter kit now! In summary: will you be getting a free vaping kit? Why is The Government giving out vaping starter kits? Excellent question. The UK Government is giving out vaping starter kits because it wants the country to become smoke-free by 2030. (Okay, 5% of the population isn’t technically ‘smoke-free’, but it’s better than nothing, right?) At this moment in time, The Government will miss this target unless it takes drastic measures. The primary focus of the smoke-free initiative is young people and people living in deprived areas. To combat young people taking up smoking, The Government has raised the legal smoking age from 16 to 18, and there are talks of increasing it even further. People in deprived areas are four times more likely to smoke than those in more affluent areas. This might sound counterproductive as smoking costs money, but people in low-income households are more likely to smoke as a coping mechanism and to relieve stress. Plus, it’s a vicious cycle. People smoke because they have financial pressures, further exacerbated by spending money on cigarettes. But why vaping? Why not just encourage people to quit smoking? The UK Government wants people to quit smoking for good. Getting people to stop smoking cold turkey may sound impressive, but if they’re back on the cigarettes two weeks later, it’s all been a waste of time and money. Vaping is the most effective smoking cessation tool on the market, even more so than gum or patches. Studies have shown that people who vape are more likely to eventually quit smoking. The great thing about vaping is that you can gradually cut down on nicotine without inhaling any disgusting chemical substances in cigarettes like carbon monoxide, formaldehyde, and tar. Plus, as vaping gives you something to do with your hands and mouth, it feels like a proper alternative to smoking. Still not convinced? Here are five reasons why you should give vaping a go! Will I get a vaping starter kit? Honest answer… we’re not sure yet! The Government will encourage councils across the UK to apply for funding. The councils will then determine which residents are eligible for a vaping starter kit. 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