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How to get your customers to transition from disposables this VApril

Did you know that it’s VApril this month? Four weeks of the year that are dedicated to promoting the benefits of vaping over smoking and helping vapers choose the right products for their needs.

We wanted to promote a worthwhile cause this VApril – encouraging customers to transition from disposable vapes to vaping hardware and eliquids.

Disposable vapes sound like an excellent solution for new vapers and people looking for a quick and simple nicotine hit. However, these little single-use pieces of plastic are starting to cause a lot of trouble.

Encouraging people to move from disposable vape bars to refillable vapes not only saves them money and helps the environment, but it means more profit for your store too!

Not sure how to get your customers to make the switch? We’ve got you covered with our comprehensive guide.

The problem with disposable vapes

Governments all across the world are encouraging smokers to move from cigarettes to vapes. It’s more cost-effective, contains fewer chemicals, and is the most effective smoking cessation tool on the market.

So far, so good. However, disposable vapes, or vape bars, have skyrocketed in popularity over the past few years. These are single-use vape devices that are prefilled with eliquid. When the vapes are empty, they can be disposed of and replaced.

Seems a good idea in theory – anything that stops people from using cigarettes has got to be good, right? However, disposables aren’t the magic vaping fix they’ve been made out to be. Here’s why:

The first reason is that disposable vapes are bad for the environment. We’ll go into more detail about this later on in the article, but a lot of vapes are going to landfill, where they take thousands of years to decompose. Two disposable vapes are thrown away every second in the UK, and that’s not good.

Secondly, more and more children and young people are buying disposable vapes. It’s easy to see why; they’re cheap, they’re easy to buy when you’re underage, and they come in a range of sweet flavours. It’s estimated that 16% of teenagers have tried a vape bar.

Finally, disposable vapes aren’t always what they seem. Earlier this year, a popular vape manufacturer came under fire for selling vape bars that contained an illegal amount of nicotine. If you’re vaping, It’s Important to know exactly what you’re putting into your body.

The benefits of switching to disposables for your vape store

Switching to disposables is fantastic for your customers, but it’s great for you too. Hey, we all went into business to make a profit! When you encourage customers to move to refillables, you can expect:

More repeat custom

With refillable vapes, you’ll have customers coming to your store to buy coils, pods, and eliquids all year round. Not only this, but they’re more likely to trust your judgement, meaning they’re more willing to try more expensive products.

Repeat customers spend over two-thirds more than new customers, so be sure to keep those repeat customers sweet!

An increase in lifetime spend

Customers won’t just be coming into your store more frequently; they’ll be buying more when they visit. They’ll not only need to purchase replacement elements for their vaping hardware, but they’ll want to try out all the different eliquids you have on offer.

According to our research, refillable vapers spend at least £520 a year – make sure they’re spending all of this money with you!

Improved customer loyalty

Treat your customers well and help them transition to refillables, and they’ll tell their friends how awesome you are.

Businesses that provide exceptional customer service get up to 8% higher revenue than those that don’t!

More credibility for your store

Providing exceptional levels of customer service will set your vape shop aside from the corner shops flogging cheap disposable vapes.

Not only this but seven out of ten shoppers want to know that the businesses they shop with are addressing social and environmental issues. So being a responsible vape retailer can give you a distinct advantage in the marketplace.

Six easy ways to help customers make the move from disposables

So we’ve looked at the benefits that getting customers to drop their disposable vapes will bring to both them and your store. But how do you go about it?

When you’re used to the simplicity and ease of using a disposable vape, faffing around with eliquids and coils just doesn’t seem appealing.

The good news is that there Is a lot you can do to change your customers’ mindsets and encourage them to give a more traditional vaping setup a try. Here are six ways to get started.

Step 1: Educate them on the cost-saving benefits of a refillable pod

Disposable vapes may be convenient, but they sure ain’t cheap.

Let’s say your customer buys a £5 disposable vape every day. That works out at a staggering £1,825 a year. That’s a decent holiday in an all-inclusive resort, or two season tickets for a Premier League football team. Okay, it’s still cheaper than smoking, but not by much!

Depending on the vape setup you opt for and whether you’re a heavy or light vaper, a refillable pod and e-liquid combo can cost between £520 and £900 a year. So even if your customer is vaping away like nobody’s business, they’ll still be quids in compared to using disposables.

With utility bills and the weekly food shop at an all-time high, your customers will want to do what they can to keep costs low. If they’re looking to save some cash, moving to a refillable pod is an excellent place to start.

Step 2: Make them think about the environment

Ever seen brightly coloured blocks of plastic on the ground when you’re walking? You’ve identified the lesser spotted disposable vape in its natural habitat.

Disposable vapes are a nightmare when it comes to recycling. The battery can combust and catch on fire, the vapes can leak poisonous metals into the environment, and different councils have different approaches to how they should be disposed of. It’s no wonder that countries like Ireland are looking at permanently banning them.

If your customers want to vape but are worried about the impact on the environment, there is a solution. Refillable vapes mean less waste and less to throw away. So if your customers embrace a plant-based lifestyle and are doing what they can to recycle in the home, a refillable vape Is the next logical step.

Plus, empty e-liquid bottles can easily be cleaned out and recycled at home. Just putting it out there.

Step 3: Put the right promotions in place

Sometimes we need to give customers a little nudge in the right direction. A nicely timed promotion or package deal can tempt shoppers into giving up disposable vapes for good.

Price is a significant factor for most vapers – that’s why they quit smoking after all! Offering a high-quality, easy-to-use refillable vape and a selection of eliquids at a set price is a great way to get customers started. Not only this, but you’re helping ease the burden of deciding which vape setup to go for.

Here are some of our fave eliquids to get you started!

By the way, when you partner with Ohm Brew, we’ll provide you with lots of awesome POS materials and promotional ideas you can use to sell like an absolute boss.

Step 4: Help customers get to grips with vaping equipment

Customers like disposable vapes because they’re easy to use. Open the packaging, press a button, take a drag, put it away. Job done.

Refillable vapes can sound like an absolute nightmare in comparison. Different hardware works in different ways; you need to charge the battery when it runs low, and let’s not get started when it comes to replacing the coil!

The good news is that tinkering with your vape is a lot like riding a bike. Once you know how to do it, it becomes second nature. The trick is giving vapers the confidence they need to say goodbye to disposables and move to a more efficient system.

You can do this in several different ways. For example, you can upload ‘how to’ videos to social media, or show customers how to do it in person – everyone loves a practical demonstration! You can even set up an email mailing list or Facebook group for people who are starting their refillable vaping journey.

Whichever way you choose, offer your customers your support and attention, and they’ll thank you by buying from your store.

Step 5: Offer like-for-like flavours

Ever walked past someone using a disposable vape and got a potent whiff of candy and fruits? You’re not imagining it. Most disposable vapes come in sickly-sweet flavours like bubble gum, candy floss, and watermelon. Nobody is going to buy a disposable vape that tastes like a soggy cigarette!

Some folks claim that disposable vapes taste better than regular vape liquid. Now this is a wholly subjective point of view, but given that the wicks in disposables can soak in e-liquid for months before use, we can see the point.

If you’re working with a customer that wants to move to a refillable vape but still craves the sweet, sweet flavours that a disposable vape provides, you’re in luck. There are a range of eliquids out there that emulate the taste of the popular vape bars on the market.

For example, our Double Brew collection has been formulated to closely match the taste of disposable vapes. Full of taste and double the flavour, there are lots of yummy versions to get your hands on, including fizzy cola, candy cherry, blue lemonade, and icy strawberry. Who said disposable vapers get to have all the fun?

Disposable vapes also use nic salts rather than freebase nicotine. This gives them a smooth flavour and a pleasant throat hit. If you’re suggesting eliquids for someone who wants to get off the disposables, then this is the type of vape juice you should point them towards.

Step 6: Promote the variety you can get

Another benefit of eliquids is that they are much more customisable than disposable vapes. Apart from the different flavours, vape bars only come in one size and one strength. If you vape a lot, you might find you go through vape bars quicker than you want. Similarly, if you used to be a heavy smoker, vape bars might not quite hit the spot.

Eliquids come in different varieties, meaning vapers can customise their vape setup to suit their needs.

Want a bigger or smaller nicotine hit? Most eliquids come in four strengths, from the social to the heavy smoker. Want to vape big fluffy clouds? Opt for an e-liquid that’s high in VG. Looking for a rougher throat hit? Go for freebase nicotine rather than nic salts. There are even nic shots so vapers can transform the strength or flavour of their eliquid of choice.

Talk to your customer and see what they want to get out of their vaping experience. You can then suggest the perfect products to suit their needs.

In summary: Say no to disposable vapes, yay to more profits!

It’s something we’ve said before and something we’ll say again – disposable vapes have their benefits. For example, they’re ideal for people who want to see if vaping is right for them before they commit to buying the hardware. But if people don’t stop using and disposing of vape bars irresponsibly, disposable vapes are going to end up getting banned in no time at all.

Encouraging people to make the move to refillable vapes benefits everyone. Fewer kids vaping, less mess on the ground, and more money in our pockets. What’s not to love?

Understanding why people choose disposable vapes is half the battle. When you know the answer, you’re one step closer to offering them a solution that’s perfect for them.

(And before we forget… happy VApril to all that celebrate!)

Psst! Need more help with your vape store?

As a business that doesn’t sell directly to the public, we want to help vape stores across the UK be the best they can be. Hey, someone’s got to sell our tongue-tinglingly good eliquids!

We’ve put together a series of articles to help you keep customers happy, sell responsibly, and, most importantly, make a profit. Click on the links below to find out more, and remember; we’re only an email away if you have any questions!

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Health & Wealth

How Much Does Smoking Cost Britain?

How much does smoking cost Britain? We all know smoking is bad for your personal finances. If you’re smoking 20 a day, you’re spending nearly £5,000 a year. That’s enough for a fancy all-inclusive holiday or to buy takeaway pizza for tea every single night. However, did you know that smoking affects everyone’s finances, even people that don’t smoke? Yep – sad but true. Smoking is that much of an expensive habit. It costs the NHS lots of money, means people have to take time off work, and causes damage to infrastructure and buildings. ‘Hang on’… you might be saying. ‘Don’t the taxes on smoking help fund things in the country?’ Unfortunately, this is a common misconception, often mumbled by your Uncle Dave in the pub after half a bottle of Teacher’s and a 20 pack of Silk Cut. It’s true that tobacco duty goes back to The Government, which uses it to fund the NHS and other public health initiatives. With the increase in duty announced in the 2023 budget, tobacco duty currently accounts for about £4.90 for a pack of 20 cigarettes, plus 16.5% of the retail price. So while The Treasury does get just over £10 billion a year from tobacco duty, it’s still running at a loss when you consider the overall impact of smoking on the economy. Let’s do a deep dive into some of the ways smoking can affect the country’s coffers. Smoking and the NHS Smoking and productivity in the workplace Smoking and environmental cleanup Smoking and fires So can vaping turn things around? In summary: Is smoking the reason why we can’t have nice things? Smoking and the NHS This is the biggie – smoking costs the NHS in England £2.6 billion a year. And that’s just one part of the country – it costs the Scottish NHS £780 million a year, the Welsh NHS £302 million a year, and hospitals in Northern Ireland £164 million a year. Smoking is the leading cause of preventable death in the world, causing a myriad of diseases, from COPD and stroke to heart disease and cancer. This puts a lot of pressure on the NHS in helping to cure and alleviate these diseases. Not only this, but smoking adversely affects the healing process. This means smokers are more likely to experience complications after surgery and require longer hospital stays. Smoking also indirectly causes other health problems. For example, smoking affects the body’s ability to absorb calcium, leading to brittle bones and conditions like osteoporosis. Smokers are twice as likely to have problems conceiving than non-smokers, and women are more likely to experience menopause sooner. These issues cost the NHS money to manage, not just through surgery but medication and therapy. Second-hand smoke is also a major issue – when people smoke, they’re harming not just themselves but their family and friends. It’s estimated that people exposed to second-hand smoke have a 30% increased chance of developing lung cancer and a 35% increased risk of heart disease. It’s vital to throw social care in the mix here too. It’s estimated that smokers need help ten years earlier than non-smokers. This puts the strain on local authorities and adult social care services to the tune of £1.2 billion a year. Smoking and productivity in the workplace Most people just think of the NHS when it comes to how much smoking costs Britain. However, there are other things to consider as well. Smokers are more likely to be absent and take sick days at work, as well as cost more in pensions and benefits. Studies have shown that it costs companies £4,600 more to hire a smoker than a non-smoker a year. Not only this, but smokers are more likely to experience irritability and impatience at work, potentially affecting performance and output. Nobody wants to go into a Zoom meeting with someone going through nicotine withdrawal! Let’s talk about smoke breaks at work. It’s estimated that smoke breaks throughout the day cost businesses £8.4 billion a year in lost time. And if your non-smoking staff demand to take breaks at the same time in order to ensure equality, that figure only goes up! On a more depressing tangent, smokers are more likely to die or have to take long-term sickness when they’re still of working age, meaning a further blow to the economy. Smoking and environmental cleanup Have you played ‘avoid the soggy cigarette tabs’ on the commute to work or while taking the kids to school? If the answer is yes, you’ll know all about the environmental issues that smoking can cause. It’s estimated that cleaning and disposing of cigarette butts costs local councils about £40 million a year. And while councils do come down hard on those that they catch littering, most people are unfortunately getting away with it. Cigarette butts contain over 4,000 toxic chemicals that can pollute the earth and waterways, causing damage to wildlife and destroying our fragile ecosystems. So while we have an idea of how much it costs to clean up cigarettes, we don’t completely know the cost in terms of long-term harm to the environment. There are also more minor costs involved in removing smoke from homes, vehicles, and buildings too. Nobody wants to smell like they live or work inside an ashtray, after all! Smoking and fires We’ve all seen the ads on the telly where someone lights a cigarette in bed, and boom – the whole house is on fire before you know it. Unfortunately, smoking remains the top cause of fatal fires, with about 25% of fire-related deaths caused by cigarettes. While we don’t have specific statistics for how much fire damage costs fire and rescue services across the UK, callouts aren’t cheap. Plus, as fires caused by smoking are preventable, it means that fire and rescue services may not be able to attend other emergency situations, compounding the damage even further. When you factor in insurance costs, loss of livelihood, and property damage, it’s easy

Health & Wealth

Are you Eligible for a Free Vaping Starter Kit?

Are you eligible for a free vaping starter kit? What do you have a one in five chance of being? For example, you have a one in five chance of having hazel eyes. If you’re over the age of 65, there’s a one in five chance you don’t know how to swim. There’s also a one in five chance that you’ll think that Bigfoot or the Loch Ness Monster will be discovered by science. Right, hands up if you believe that one… There’s also a one in five chance you might be eligible for a free vaping kit in the near future. Earlier this month, the UK Government announced that it was providing funding so one million smokers could stub out their cigarettes for good and give vaping a go. The scheme, called ‘swap to stop’, has been described as the first of its kind in the world. So if it works, there’s the possibility that other countries could follow suit. The swap to stop scheme is estimated to cost £45 million over the course of two years. Let’s be honest; we all love a freebie. With this in mind, you’re probably wondering if you’re eligible for some free vaping goodies and if so, when you can get your hands on them. Keep reading because this article will explain everything you need to know! Why is The Government giving out vaping starter kits? But why vaping? Why not just encourage people to quit smoking? Will I get a vaping starter kit? What will be in the vaping starter kit? Is anyone guaranteed a vaping starter kit? When will I be able to see if I’m eligible? Has anything else been announced as part of the scheme? But I can’t wait! I want a vaping starter kit now! In summary: will you be getting a free vaping kit? Why is The Government giving out vaping starter kits? Excellent question. The UK Government is giving out vaping starter kits because it wants the country to become smoke-free by 2030. (Okay, 5% of the population isn’t technically ‘smoke-free’, but it’s better than nothing, right?) At this moment in time, The Government will miss this target unless it takes drastic measures. The primary focus of the smoke-free initiative is young people and people living in deprived areas. To combat young people taking up smoking, The Government has raised the legal smoking age from 16 to 18, and there are talks of increasing it even further. People in deprived areas are four times more likely to smoke than those in more affluent areas. This might sound counterproductive as smoking costs money, but people in low-income households are more likely to smoke as a coping mechanism and to relieve stress. Plus, it’s a vicious cycle. People smoke because they have financial pressures, further exacerbated by spending money on cigarettes. But why vaping? Why not just encourage people to quit smoking? The UK Government wants people to quit smoking for good. Getting people to stop smoking cold turkey may sound impressive, but if they’re back on the cigarettes two weeks later, it’s all been a waste of time and money. Vaping is the most effective smoking cessation tool on the market, even more so than gum or patches. Studies have shown that people who vape are more likely to eventually quit smoking. The great thing about vaping is that you can gradually cut down on nicotine without inhaling any disgusting chemical substances in cigarettes like carbon monoxide, formaldehyde, and tar. Plus, as vaping gives you something to do with your hands and mouth, it feels like a proper alternative to smoking. Still not convinced? Here are five reasons why you should give vaping a go! Will I get a vaping starter kit? Honest answer… we’re not sure yet! The Government will encourage councils across the UK to apply for funding. The councils will then determine which residents are eligible for a vaping starter kit. We strongly believe that local authorities will prioritise low-income households and people living in deprived areas. This has been done before with great success. For example, in 2022, Norfolk County Council gave vaping vouchers to residents in certain areas, with 15% of people quitting smoking for good. However, some local councils may use different criteria, for example, targeting young smokers or people with chronic health conditions. Others might even have a ‘first come, first served’ approach. What will be in the vaping starter kit? Again, the UK Government hasn’t gone into the nitty gritty. It’s highly probable that local councils will decide what to include in the kits. It’s likely that the kit will contain a piece of hardware that’s easy to use and maintain, like a vape pod or vape pen, as well as a couple of e-liquids. Essentially everything that a smoker needs to get started with vaping straight away. Some councils may even give customers vouchers for a local vaping store, meaning they can buy what they want – this is what they did in Norwich. Customers get the freedom of choice, and the nearby vape shops get a nice bit of well-deserved promotion – everyone’s a winner! One thing that is highly likely not to be included in a vaping starter kit? A disposable vape. These single-use vapes have got a lot of flak recently for not just being bad for the environment, but encouraging kids to try vaping. So if you’re hoping for a neon pink Gnome Bar or two in your starter kit, you’re probably not going to get one. And in our honest opinion, that’s a good thing. Is anyone guaranteed a vaping starter kit? Not a starter kit as such, but as part of the Government initiative, pregnant women will be offered up to £400 to stop smoking. Details on this aren’t entirely clear just yet, but it looks like all pregnant women who smoke, regardless of where they live, will be offered vouchers as well as support to quit. It’s estimated that about

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