Ohm Brew E-Liquid


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How to get your customers to transition from disposables this VApril

Did you know that it’s VApril this month? Four weeks of the year that are dedicated to promoting the benefits of vaping over smoking and helping vapers choose the right products for their needs.

We wanted to promote a worthwhile cause this VApril – encouraging customers to transition from disposable vapes to vaping hardware and eliquids.

Disposable vapes sound like an excellent solution for new vapers and people looking for a quick and simple nicotine hit. However, these little single-use pieces of plastic are starting to cause a lot of trouble.

Encouraging people to move from disposable vape bars to refillable vapes not only saves them money and helps the environment, but it means more profit for your store too!

Not sure how to get your customers to make the switch? We’ve got you covered with our comprehensive guide.

The problem with disposable vapes

Governments all across the world are encouraging smokers to move from cigarettes to vapes. It’s more cost-effective, contains fewer chemicals, and is the most effective smoking cessation tool on the market.

So far, so good. However, disposable vapes, or vape bars, have skyrocketed in popularity over the past few years. These are single-use vape devices that are prefilled with eliquid. When the vapes are empty, they can be disposed of and replaced.

Seems a good idea in theory – anything that stops people from using cigarettes has got to be good, right? However, disposables aren’t the magic vaping fix they’ve been made out to be. Here’s why:

The first reason is that disposable vapes are bad for the environment. We’ll go into more detail about this later on in the article, but a lot of vapes are going to landfill, where they take thousands of years to decompose. Two disposable vapes are thrown away every second in the UK, and that’s not good.

Secondly, more and more children and young people are buying disposable vapes. It’s easy to see why; they’re cheap, they’re easy to buy when you’re underage, and they come in a range of sweet flavours. It’s estimated that 16% of teenagers have tried a vape bar.

Finally, disposable vapes aren’t always what they seem. Earlier this year, a popular vape manufacturer came under fire for selling vape bars that contained an illegal amount of nicotine. If you’re vaping, It’s Important to know exactly what you’re putting into your body.

The benefits of switching to disposables for your vape store

Switching to disposables is fantastic for your customers, but it’s great for you too. Hey, we all went into business to make a profit! When you encourage customers to move to refillables, you can expect:

More repeat custom

With refillable vapes, you’ll have customers coming to your store to buy coils, pods, and eliquids all year round. Not only this, but they’re more likely to trust your judgement, meaning they’re more willing to try more expensive products.

Repeat customers spend over two-thirds more than new customers, so be sure to keep those repeat customers sweet!

An increase in lifetime spend

Customers won’t just be coming into your store more frequently; they’ll be buying more when they visit. They’ll not only need to purchase replacement elements for their vaping hardware, but they’ll want to try out all the different eliquids you have on offer.

According to our research, refillable vapers spend at least £520 a year – make sure they’re spending all of this money with you!

Improved customer loyalty

Treat your customers well and help them transition to refillables, and they’ll tell their friends how awesome you are.

Businesses that provide exceptional customer service get up to 8% higher revenue than those that don’t!

More credibility for your store

Providing exceptional levels of customer service will set your vape shop aside from the corner shops flogging cheap disposable vapes.

Not only this but seven out of ten shoppers want to know that the businesses they shop with are addressing social and environmental issues. So being a responsible vape retailer can give you a distinct advantage in the marketplace.

Six easy ways to help customers make the move from disposables

So we’ve looked at the benefits that getting customers to drop their disposable vapes will bring to both them and your store. But how do you go about it?

When you’re used to the simplicity and ease of using a disposable vape, faffing around with eliquids and coils just doesn’t seem appealing.

The good news is that there Is a lot you can do to change your customers’ mindsets and encourage them to give a more traditional vaping setup a try. Here are six ways to get started.

Step 1: Educate them on the cost-saving benefits of a refillable pod

Disposable vapes may be convenient, but they sure ain’t cheap.

Let’s say your customer buys a £5 disposable vape every day. That works out at a staggering £1,825 a year. That’s a decent holiday in an all-inclusive resort, or two season tickets for a Premier League football team. Okay, it’s still cheaper than smoking, but not by much!

Depending on the vape setup you opt for and whether you’re a heavy or light vaper, a refillable pod and e-liquid combo can cost between £520 and £900 a year. So even if your customer is vaping away like nobody’s business, they’ll still be quids in compared to using disposables.

With utility bills and the weekly food shop at an all-time high, your customers will want to do what they can to keep costs low. If they’re looking to save some cash, moving to a refillable pod is an excellent place to start.

Step 2: Make them think about the environment

Ever seen brightly coloured blocks of plastic on the ground when you’re walking? You’ve identified the lesser spotted disposable vape in its natural habitat.

Disposable vapes are a nightmare when it comes to recycling. The battery can combust and catch on fire, the vapes can leak poisonous metals into the environment, and different councils have different approaches to how they should be disposed of. It’s no wonder that countries like Ireland are looking at permanently banning them.

If your customers want to vape but are worried about the impact on the environment, there is a solution. Refillable vapes mean less waste and less to throw away. So if your customers embrace a plant-based lifestyle and are doing what they can to recycle in the home, a refillable vape Is the next logical step.

Plus, empty e-liquid bottles can easily be cleaned out and recycled at home. Just putting it out there.

Step 3: Put the right promotions in place

Sometimes we need to give customers a little nudge in the right direction. A nicely timed promotion or package deal can tempt shoppers into giving up disposable vapes for good.

Price is a significant factor for most vapers – that’s why they quit smoking after all! Offering a high-quality, easy-to-use refillable vape and a selection of eliquids at a set price is a great way to get customers started. Not only this, but you’re helping ease the burden of deciding which vape setup to go for.

Here are some of our fave eliquids to get you started!

By the way, when you partner with Ohm Brew, we’ll provide you with lots of awesome POS materials and promotional ideas you can use to sell like an absolute boss.

Step 4: Help customers get to grips with vaping equipment

Customers like disposable vapes because they’re easy to use. Open the packaging, press a button, take a drag, put it away. Job done.

Refillable vapes can sound like an absolute nightmare in comparison. Different hardware works in different ways; you need to charge the battery when it runs low, and let’s not get started when it comes to replacing the coil!

The good news is that tinkering with your vape is a lot like riding a bike. Once you know how to do it, it becomes second nature. The trick is giving vapers the confidence they need to say goodbye to disposables and move to a more efficient system.

You can do this in several different ways. For example, you can upload ‘how to’ videos to social media, or show customers how to do it in person – everyone loves a practical demonstration! You can even set up an email mailing list or Facebook group for people who are starting their refillable vaping journey.

Whichever way you choose, offer your customers your support and attention, and they’ll thank you by buying from your store.

Step 5: Offer like-for-like flavours

Ever walked past someone using a disposable vape and got a potent whiff of candy and fruits? You’re not imagining it. Most disposable vapes come in sickly-sweet flavours like bubble gum, candy floss, and watermelon. Nobody is going to buy a disposable vape that tastes like a soggy cigarette!

Some folks claim that disposable vapes taste better than regular vape liquid. Now this is a wholly subjective point of view, but given that the wicks in disposables can soak in e-liquid for months before use, we can see the point.

If you’re working with a customer that wants to move to a refillable vape but still craves the sweet, sweet flavours that a disposable vape provides, you’re in luck. There are a range of eliquids out there that emulate the taste of the popular vape bars on the market.

For example, our Double Brew collection has been formulated to closely match the taste of disposable vapes. Full of taste and double the flavour, there are lots of yummy versions to get your hands on, including fizzy cola, candy cherry, blue lemonade, and icy strawberry. Who said disposable vapers get to have all the fun?

Disposable vapes also use nic salts rather than freebase nicotine. This gives them a smooth flavour and a pleasant throat hit. If you’re suggesting eliquids for someone who wants to get off the disposables, then this is the type of vape juice you should point them towards.

Step 6: Promote the variety you can get

Another benefit of eliquids is that they are much more customisable than disposable vapes. Apart from the different flavours, vape bars only come in one size and one strength. If you vape a lot, you might find you go through vape bars quicker than you want. Similarly, if you used to be a heavy smoker, vape bars might not quite hit the spot.

Eliquids come in different varieties, meaning vapers can customise their vape setup to suit their needs.

Want a bigger or smaller nicotine hit? Most eliquids come in four strengths, from the social to the heavy smoker. Want to vape big fluffy clouds? Opt for an e-liquid that’s high in VG. Looking for a rougher throat hit? Go for freebase nicotine rather than nic salts. There are even nic shots so vapers can transform the strength or flavour of their eliquid of choice.

Talk to your customer and see what they want to get out of their vaping experience. You can then suggest the perfect products to suit their needs.

In summary: Say no to disposable vapes, yay to more profits!

It’s something we’ve said before and something we’ll say again – disposable vapes have their benefits. For example, they’re ideal for people who want to see if vaping is right for them before they commit to buying the hardware. But if people don’t stop using and disposing of vape bars irresponsibly, disposable vapes are going to end up getting banned in no time at all.

Encouraging people to make the move to refillable vapes benefits everyone. Fewer kids vaping, less mess on the ground, and more money in our pockets. What’s not to love?

Understanding why people choose disposable vapes is half the battle. When you know the answer, you’re one step closer to offering them a solution that’s perfect for them.

(And before we forget… happy VApril to all that celebrate!)

Psst! Need more help with your vape store?

As a business that doesn’t sell directly to the public, we want to help vape stores across the UK be the best they can be. Hey, someone’s got to sell our tongue-tinglingly good eliquids!

We’ve put together a series of articles to help you keep customers happy, sell responsibly, and, most importantly, make a profit. Click on the links below to find out more, and remember; we’re only an email away if you have any questions!

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